This was the first shopping mall in Bulgaria, and as such, it was the first mall we worked on in the history of IDO in 2006. When we had to do the rebrand almost ten years later, we did it with a lot of love and a great feeling of nostalgia. We created a concept for interior and exterior design alongside with architecture bureau “Planning”, and design studio “Volee”. The whole project was constructed, produced, and montaged by us step by step while rebranding the mall during the time period 2014-2016. We created a concept for branding the walls in the zones for the atriums, the escalators, and the corridors to the service premises.