Sofia Ring Mall opened in 2014 but was not branded at all and was unrecognizable from afar, we couldn’t leave it that way. We produced and designed two exterior illuminated logos that shine from afar and since brightness is what we were after we branded with sticker foil the windows and the tower and gave it that unique look. Good looks are not all that is important to us, we reorganized the navigation system in the parking spaces and put limiters on the roadway creating a smooth traffic flow organization – safety first.